Levi’s jeans sales are surging following Beyoncé’s “Act II: Cowboy Carter”
The denim brand received a major nod from Beyoncé’s collaboration with Post Malone, a steamy duet titled “Levii’s Jeans,” in which the singer cranked out lines like “Boy, I’ll let you be my Levi’s jeans so you can hug that a** all day long” and “denim on denim on denim on denim.”